How Gen Z is shaping digital banking

7 mins Tempo de leitura

Publicado 3 de mar. de 2025

For Gen Z, banking isn’t about brick-and-mortar branches—it’s about clean UI, real-time feedback, and authenticity. Nova’s rise mirrors a broader shift toward tools that don’t just manage money, but feel designed for everyday life.

Less jargon, more vibes

Nova’s tone is friendly and non-intimidating—exactly what Gen Z prefers. Finance should feel accessible, not anxiety-inducing. Explaining credit scores in memes? We’re here for it.

For Gen Z, banking isn’t about brick-and-mortar branches—it’s about clean UI, real-time feedback, and authenticity. Nova’s rise mirrors a broader shift toward tools that don’t just manage money, but feel designed for everyday life.

Less jargon, more vibes

Nova’s tone is friendly and non-intimidating—exactly what Gen Z prefers. Finance should feel accessible, not anxiety-inducing. Explaining credit scores in memes? We’re here for it.

Ethics and transparency matter

This generation is hyper-aware of where their data goes. Platforms like Nova must walk the talk—offering opt-in features, not auto-sharing everything. Gen Z is not afraid to ditch an app that feels shady.

Não fique de fora

Simplificamos tudo, para você!

Simplificamos tudo, para você!

Comece ganhar dinheiro com ativos

Comece ganhar dinheiro com ativos

They want customisation and control

Gen Z loves dashboards, widgets, and controls. Nova’s personalised dashboard, which learns your habits and offers feedback via its AI chatbot, hits the mark. It’s budgeting with personality.

They want customisation and control

Gen Z loves dashboards, widgets, and controls. Nova’s personalised dashboard, which learns your habits and offers feedback via its AI chatbot, hits the mark. It’s budgeting with personality.

For Gen Z, banking isn’t about brick-and-mortar branches—it’s about clean UI, real-time feedback, and authenticity. Nova’s rise mirrors a broader shift toward tools that don’t just manage money, but feel designed for everyday life.

Less jargon, more vibes

Nova’s tone is friendly and non-intimidating—exactly what Gen Z prefers. Finance should feel accessible, not anxiety-inducing. Explaining credit scores in memes? We’re here for it.

Ethics and transparency matter

This generation is hyper-aware of where their data goes. Platforms like Nova must walk the talk—offering opt-in features, not auto-sharing everything. Gen Z is not afraid to ditch an app that feels shady.

Não fique de fora

A glória segue o herói

As recompensas vêm com a fama!

They want customisation and control

Gen Z loves dashboards, widgets, and controls. Nova’s personalised dashboard, which learns your habits and offers feedback via its AI chatbot, hits the mark. It’s budgeting with personality.

How Gen Z is shaping digital banking

7 mins Tempo de leitura

3 de mar. de 2025